If you do not get good value-for-money from your advert we will keep it running until it does
We generally expect that, especially with the relatively low-cost of advertising annually on Dive Report the vast majority of advertisers will receive more than enough enquiries & conversions to ensure that it represents good value for money. If however, this is not the case, we will simply extend the Advert running until it does. If it does still not work after two years we will refund the entire cost of the Advert in full.
How do we calculate 'good value'?
We bench-mark our advertising against the cost of advertising on Google Adwords (this would have a similar level of targetting in terms of what people are looking for). You can generally expect to pay around $2 per click - depending on your Location. So, taking a conservative estimate of $1.50 per click; if the statistics on your Page over duration of your advert (Ad-Clicks, Enquiry form submissions, Page Views, Website Clicks, Email Clicks) do not add up to the Price-Paid/1.50 then we will keep it running until it does.
On this basis, if you had paid $250 for a year, we would expect you to receive, at minimum, 166 customer clicks/interactions. Again, if you were advertising on Google Adwords - you would probably expect a 3% conversion rate which should deliver around 5 bookings. In most cases - 5 bookings would deliver far more than $250 in margin to a Dive Center - especially as many people book as a party of more-than-one. This is of course a minimum and usually upgraded adverts get many more page interactions.
Do I have to keep track of it?
No - we will do an 'Advert Audit' before your advert expires. We will write to and let you know the result and if we will need to continue running the Advert for free or, otherwise, see if you would like to keep your Ad position for another year.